Sun Life Direct
Sun Life Direct offers a range of financial services specifically designed for UK residents, focusing on over 50s life insurance, equity release, and funeral planning. These services are accessible nationwide and do not require a medical examination for life insurance. Customers frequently call to apply for insurance, inquire about equity release options, or seek guidance on funeral planning. Sun Life is recognized for its customer service, emphasizing simplicity and respect. While typical wait times are not specified, calling during off-peak hours may reduce waiting periods. The best times to call are often mid-morning or early afternoon.
Updated 15 Dec 2025
Expected outcomes
- Apply for over 50s life insurance
- Inquire about equity release
- Plan funeral arrangements
- Receive policy details
- Consult with a specialist
Call preparation
Assemble everything before you dial. These requirements are verified by our call analysts and updated as organizations change their scripts.
- Full name
- Date of birth
- UK address
- Property details
- Personal circumstances
- Basic personal details
Known issues
While there are no specific known issues reported, it is advisable to have all necessary personal and property information ready before calling to ensure a smooth process. If you encounter long wait times, consider calling during less busy hours, such as mid-morning or early afternoon. Additionally, many services can be initiated online, which may provide a more convenient alternative to calling. Sun Life emphasizes customer service, so if any issues arise, they are typically resolved with respect and efficiency.
